Instagram is Meta's photo and video sharing app, and its business accounts add profile tools such as a shop, direct messaging, and advertising options so companies can reach followers.
Keeping a company's Instagram business profile accurate normally means updating the account by hand inside Instagram or Meta Business Suite every time the address, phone number, or category changes. Listings API has no integration that writes into that profile, so it does not submit changes to Instagram directly. What it keeps in sync instead is the underlying citation record, name, category, address, phone, website, and hours, consistent across the directories, maps, and aggregators that are actually part of your plan.
A few API calls keep that citation record aligned across the network. Listings API lets you:
- Create a location once and have it publish to every directory, map, and aggregator your plan covers.
- Update the business name, category, address, phone, website, or hours across that entire set in a single call.
- Track publishing status and read back the live listing URL for each citation that does go live.
What Listings API controls for Instagram
One consistent citation record
Name, address, phone, hours, description, and categories are written once and stay identical across every directory, map, and aggregator in your plan, which are the sources Instagram draws local business information from. Listings API does not submit to Instagram directly, so what you control is the record behind it.
Publish status you can query
Per site publish state and live listing links are readable back through the API for every citation on your plan, so you can confirm the underlying record is live from the response rather than opening each directory.
Typed SDKs + MCP
Node.js and Python SDKs with full types, plus a hosted MCP server so agents and LLM tools can drive the same API.
Keep the citation data behind an Instagram profile in sync
curl -X POST https://listingsapi.com/api/v4/locations \
-H "Authorization: API $LISTINGSAPI_KEY" \
-H "Content-Type: application/json" \
-d '{"input":{"name":"Acme Dental","description":"Acme Dental is a family-owned dental practice in downtown New York offering preventive care, cosmetic dentistry, orthodontics, and emergency appointments. The team pairs modern equipment with a gentle, patient-first approach, and same-week visits are available.","subCategoryId":1432,"street":"123 Jump Street","city":"New York","stateIso":"NY","postalCode":"10013","countryIso":"US","phone":"6443859313"}}'curl -X POST https://listingsapi.com/api/v4/locations/update \
-H "Authorization: API $LISTINGSAPI_KEY" \
-H "Content-Type: application/json" \
-d '{"input":{"id":"TG9jYXRpb246MTgwMDI4OQ==","phone":"8073326999","street":"19 Trinity Enclave Main Rd"}}'curl https://listingsapi.com/api/v4/locations/TG9jYXRpb246MTgwMDI4OQ==/listings/premium \
-H "Authorization: API $LISTINGSAPI_KEY"Which plans cover Instagram
Coverage for Instagram is part of the Enterprise plan.
Instagram + Listings API
Are Instagram posts, Stories, or Reels supported through the API?
No. Instagram posts, Stories, and Reels run entirely through Meta's own creation tools, not Listings API. Posts are supported on Google and Facebook only, so an Instagram feed still needs managing directly inside Instagram or Meta Business Suite.
Does Listings API publish or update a business's Instagram profile directly?
No. There is no integration that writes into an Instagram business profile, so Listings API does not submit changes to Instagram directly. What it keeps in sync is the underlying citation record, name, category, address, phone, website, and hours, consistent across the directories, maps, and aggregators in your plan.
How do I keep a business's core details consistent across my citation network?
Call createLocation with the business name, category, address, phone, website, and hours. That single call publishes the record across every directory, map, and aggregator your plan reaches; the same details stay aligned with the rest of that network even though Instagram itself is edited separately.
How do I update those details afterward?
Send the changed fields to updateLocation. One call pushes the new name, category, address, phone, website, or hours across your citation network at once, so the record stays correct without editing each site by hand, though an Instagram profile still needs its own update inside Instagram or Meta Business Suite.
How long does an update take, and how do I confirm it?
Publishing to each citation in your plan runs asynchronously and typically clears within a few hours to a few days. Call GET /api/v4/locations/{id}/listings/premium to check the per site publish status and live listing URL for the directories and maps Listings API actually publishes to.
Can I check Instagram performance or insights through the API, or reply to comments and messages?
No. Instagram insights such as reach and profile visits, along with comments and direct messages, stay entirely inside Instagram or Meta Business Suite. Review reading and review replies through Listings API are limited to Google and Facebook, and analytics reads cover Google, Bing, and Facebook only.
Which plan covers Instagram in the citation network?
Instagram sits within the Enterprise plan's citation network. Listings API does not publish a listing to Instagram directly on Enterprise or any tier, and it is an independent service that is not affiliated with Instagram or its parent company, Meta; a location created under Enterprise keeps its record aligned with the rest of that plan's directories, maps, and aggregators.